Work Areas

Corporate Outreach

Individual Outreach

Legal Advocacy

Corporate Outreach

We aim to generate change in the industry to promote and facilitate veganism. In tandem, we work with companies to achieve equitable welfare policies for farmed animals.

Opción V

We work with restaurants, hotels, and food chains to encourage and support the creation of quality vegan options on their menus, expand the options for consumers, generate greater accessibiity and facilitate the choice of plant-based dishes.

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Vegan Certification

Our organization certifies products with Sello Vegano since 2013 and with V-Label since 2018, in Chile and other Latin American countries. Our goal is to promote both the development of new products and the reconversion of existing ones. Certification is also a transparency tool for companies, and makes it easier for consumers to choose vegan products when buying.

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Chile Libre de Jaulas

Through Chile Libre de Jaulas campaign, we work with companies to generate international standard commitments, with the aim of making the transition to using eggs that come from cage-free laying hens. For this reason, we have been members of the international coallition Open Wing Alliance since 2018.

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Lunes Sin Carne

The international Meatless Monday campaign -Lunes Sin Carne in Spanish- is active in more than 40 countries, and encourages people to leave animal products off their plates at least one day a week, educating in the main reasons for doing it: for the health, for the planet and for the animals.

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Individual Outreach

We focus our work directly at individuals in society so that people can make changes in their consumption habits, maintain those changes over time, as well as raise awareness about the protection of animals and the environment.

Veggie Challenge

This 30-day challenge seeks to incentivize people to adopt a plant-based diet, providing support through daily emails where they can find recipes, nutritional information, tips, and more. In this way, those who try out the challenge find it easier to follow a diet free of animal products for a month, and after having a positive experience are more likely to maintain it over time.

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Fuerza Veg

Gathering together both elite athletes and people who practice sport regularly, the main objective of this team is to destroy myths about vegan food and sports performance, through publications on social media, and the organization of talks and other online or in person activities.

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Biblioteca V

Released in 2020, Biblioteca V is a virtual library that operates as an information center of books, articles, papers and more, which seeks to help people reflect on our consumption patterns, and their impact on the planet and the rest of living beings. It is the first of its type in Latin America, and there is also a physical version with more than 100 books, in our office in Santiago (Chile).

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Plan V

This mobile application, available for free for Android and iOs, works as a guide for those seeking information on how to eat a plant-based diet. It provides nutritional information, recipes, typical replacements, news, and more. The application has a list of certified vegan products with official labels, and restaurants with vegan options on its menu.

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Legal

We work for the protection and welfare of farm animals, through the development of laws and public policies. We also file lawsuits for animal abuse, and investigate the inspections carried out by the Chilean government on the meat, eggs and dairy insdustry.

#NoSonMuebles

A campaign to get animals to be considered sentient beings and “subjects” instead of “objects”, by Chilean law. Currently, Chilean Constitution does not mention them, and in the Civil Code animals are considered “movable property”, that is, simple objects, property of someone. The ultimate goal of the campaign is to give animals the moral consideration they deserve, in all bodies of the law.

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Observatorio Animal (Animal Obervatory)

Observatorio Animal is a research unit that aims to make visible the reality of farmed animals in Chile and Latin America. To do this, we investigate, collect and analyze public information about these animals. Then we show it to the civil society in order to change public opinion. Also, when we find cases of animal cruelty we file complaints, so abuses against farmed animals are investigated and punished.

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Sin Rodeos

This campaign seeks to make visible the reasons why rodeo should stop being considered as the “national sport” of Chile, eliminating the financing granted to it for this erroneous conceptualization, and ending its exclusion within the Animal Protection Law.

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