MISsioN

Working with society, companies and governments to promote animal welfare and a more ethical, healthy and sustainable way of eating.

VISIoN

A more ethical, healthy and sustainable future, where all people can access delicious and nutritious food without animal products.

Our Values

Adaptability

We seek the greatest efficiency in our work and we understand that to achieve this it is necessary to adapt quickly to changes in the environments in which we work.

 

Empathy

We always put ourselves in the other’s shoes. We know that change is difficult and that there are many different paths towards achieving transformation.

Passion

We are 100% committed to our work and are giving our whole selves to this cause to achieve the impact we know we can create.

Inclusion

We want to reach everyone regardless of personal characteristics, differences, and without judgement. We all count.

Effective Altruism

Our organization seeks to work under the principles of Effective Altruism, managing our resources so that we can help a greater number of animals, in the best possible way. Thus, all projects are evaluated under three key criteria: scale, neglectedness, and tractability.

Fundación Veg was recognized in 2020 and 2021 as a Standout Charity by Animal Charity Evaluators, an international and independent entity that analyzes organizations that work for animals around the world and calls for donations to support them to continue carrying out their important work.

We are among one of the main and most effective animal organizations in the world.

donate

Board Members

Ignacia Uribe Rojas
President

Sofia Aroca
Secretary

CAMILA CORTÍNEZ
Treasurer

Board of Advisors

JERICO FIESTAS FLORES
CO-FOUNDER VEGETARIAN UNION OF PERU

macarena montes franceschini
Attorney - Researcher - PhD in Law

JUAN PABLO MENESES
ACADEMIC RESEARCHER COMPLUTENSE UNIVERSITY OF MADRID

DANIELA R. WALDHORN
DIRECTOR OF THE DEPARTMENT. ANIMAL WELFARE OF RETHINK PRIORITIES

DANIELA MEDINA
DIRECTOR OF ADMINISTRATION AND FINANCE NGO TE PROTEJO

ANA ORTEGA
MANAGING DIRECTOR - THE HUMANE LEAGUE MÉXICO A.C

ARTURO GARCÍA
HEAD OF DIGITAL SERVICES & OPERATIONS - SENTIENT MEDIA

orlando romero rojas
EXECUTIVE DIRECTOR GOVERNMENT LABORATORY

Staff

Ignacia Uribe Rojas
CEO

Ella | She | Her

ignacia@fundacionveg.org

jesica bon denis
DIRECTOr of COMMUNICATIONS

Ella | She | Her

jesica@fundacionveg.org

NICOLE VALDEBENITO
director of campaings

Ella | She | Her

nicole@fundacionveg.org

AGUSTINA CORONEL LEVAGGI
diet change manager argentina and chile

Ella | She | Her

agustina@fundacionveg.org

Natalia Bianculli
fundraising manager

Ella | She | Her

natalia@fundacionveg.org

sara castaño
DIGITAL MARKETING manager

Ella | She | Her

sara@fundacionveg.org

CAROLINA ESCOBAR CARDONA
diet change manager COLOMBIA

Ella|She|Her

c.escobar@fundacionveg.org

Iris Herrera Rueda
corporate manager

Ella | She | Her

iris@fundacionveg.org

JUAN JOSÉ GARCÍA-REBOLLO DEL RÍO
legal manager

Él | He | Him

j.garcia@fundacionveg.org

Our History

Fundación Veg is a non-profit organization, created in Santiago (Chile) in 2012 by the journalist and Master in Animal Law Ignacia Uribe Rojas, after learning of an alarming fact: 84% of vegetarians / vegans eat meat again, and 50% relapse into this habit during the first year, due to not having adequate knowledge or social support. Since that first year we have participated as active members of the International Vegetarian Union (IVU), an international organization in which we have being part of their International Council since April 2017. And since 2019 we are participate in the Food and Climate Alliance.

There is reliable data that farm animals are the most affected animal group and the one that receives the least amount of donations and financing, which is why Vegetarianos Hoy concentrates its efforts on promoting a change in eating habits that can benefit the largest number of animals possible.

First as a group of volunteers, and today as a team of professionals commited to the cause -working in Chile, Colombia and Mexico-, we have advanced over the years, improving our interventions and campaigns to impact more and better the lives of thounsands of animals.

Over the years, our work has been supported by The Pollination Project, Center of Efective Vegan Advocacy, Animal Charity Evaluators, Open Wings Alliance, ProVeg, A Well-Fed World, Womxn Founders in Animal Rights, among others. 

TRANSPARENCY

Fundación Veg is an organization committed to transparency and accountability. For this reason, together with more than 200 non-profit organizations in Chile, we join the accountability process through the standardized format of Annual Report and Financial Statements called “FECU Social”.

 

This document is developed with the sponsorship of the Comunidad de Organizaciones Solidarias (Community of Solidarity Organizations) and the supervision of PwC. Additionally, the “FECU Social” is submitted annually to the Ministry of Justice in compliance with the regulations and legal requirements of the country.

Download FECU 2019 Download FECU 2020 DOWNLOAD FECU 2021